SEARCH
Results categorised as Opinion
26 Mar 2018
|
Denise Turner
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks' Denise Turner.
26 Mar 2018
|
Dominic Mills
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook's ad model.
26 Mar 2018
|
Geraldine Allinson
Geraldine Allinson makes the case for brands moving spend back into local media.
23 Mar 2018
|
David Pidgeon
The stink hanging over Ad Week Europe last year was YouTube's brand safety debacle, and - as if by design - this year the bad smell was choking the other half of the duopoly.
21 Mar 2018
|
Raymond Snoddy
The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
21 Mar 2018
|
John Lowery
Do the opinions of ordinary people really matter, asks John Lowery.
19 Mar 2018
|
David Brennan
Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.
19 Mar 2018
|
Dominic Mills
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB's 'meta' research fail.
16 Mar 2018
|
Bob Wootton
2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland's major talking points.
14 Mar 2018
|
Raymond Snoddy
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy - but now, a joey of sorts has been born...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer