SEARCH
Results categorised as Opinion
05 Sep 2017
|
Helen Rose
We must reframe the working mum experience, writes Helen Rose.
04 Sep 2017
|
Dominic Mills
As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages' iconic ads - and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.
30 Aug 2017
|
Raymond Snoddy
As Rupert Murdoch takes right-wing US channel Fox News off the air in the UK after 15 years, Raymond Snoddy asks: why now?
30 Aug 2017
|
Heather Andrew
Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.
29 Aug 2017
|
Dominic Mills
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
29 Aug 2017
|
Thomas Laranjo
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
25 Aug 2017
|
James Chandler
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB's James Chandler confronts the barrage of digital criticism.
24 Aug 2017
|
Attila Jakab
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
23 Aug 2017
|
Raymond Snoddy
Will Channel 4’s Great British Bake Off - with advertising revenue boosted by sponsorship - become a commercial and ratings success? Raymond Snoddy rates its chances.
22 Aug 2017
|
Jane Bloomfield
Jane Bloomfield, head of UK marketing at Kantar Millward Brown, explains how new research techniques can help brands ensure they get it right.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer