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Results categorised as Opinion
04 Jun 2018
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Dominic Mills
The recent travails of WPP have tarnished Sir Martin Sorrell's business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.
31 May 2018
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Jane Asscher
Senior male execs have been mysteriously disappearing in adland - it's crucial for women to fill the gaps, writes 23red's Jane Asscher.
31 May 2018
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The Media Leader Staff
Mathias Upton-Hansen charts new trends in the creative industries.
30 May 2018
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Simon White
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP's Simon White - don't miss out on opportunities due to misguided fears...
30 May 2018
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Raymond Snoddy
Brexit has cast uncertainty over the fate of international broadcasters using the UK as a European base, writes Raymond Snoddy. If no deal is reached, the cost could be substantial.
29 May 2018
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John Lowery
We should be worried that the number of people who find TV advertising annoying is growing, writes John Lowery.
29 May 2018
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Dominic Mills
There's no reason Accenture's move into media buying won't work, writes Dominic Mills - but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
23 May 2018
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Raymond Snoddy
Enough with ineffective committees - perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
23 May 2018
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Katy Eckersley
Sponsor content Rezonence's Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.
23 May 2018
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Mike Florence
Magazines are hugely undervalued by marketers and agency leaders - despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media's Mike Florence.
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