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Results categorised as Opinion
13 Nov 2017
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David Brennan
David Brennan shares his guide to creating wisdom out of intelligence.
13 Nov 2017
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Dominic Mills
There’s plenty on the television menu to savour, writes Dominic Mills - although for some there may well be a bitter taste.
08 Nov 2017
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Raymond Snoddy
Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.
07 Nov 2017
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Matt Hill
There is now industry standard proof that television's reach hasn’t changed in the last 10 years - but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.
06 Nov 2017
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Dominic Mills
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills - and the parallels don't stop there.
06 Nov 2017
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Jeremy Pounder
Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
01 Nov 2017
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Raymond Snoddy
The Daily Mail's ludicrous headlines are the product of a commercial strategy to entice elderly readers - but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.
01 Nov 2017
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Simon Kenny
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
31 Oct 2017
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James Whitmore
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s - and how a laddish culture seeded a disturbing view of how women could be treated.
30 Oct 2017
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Dominic Mills
There's so much to say about Google's wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
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