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Results categorised as Opinion
19 Feb 2018
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Dominic Mills
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills - but how will its CMO's words be translated into real-world actions? Here's the nitty-gritty.
16 Feb 2018
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Stephanie Watson
Behavioural planner Stephanie Watson explains how suffragettes receiving hate mail happened for the same reasons people feel able to troll online today.
16 Feb 2018
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John Lowery
If you scrape beneath the surface of Unilever's IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
14 Feb 2018
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Raymond Snoddy
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
13 Feb 2018
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Tracey Follows
Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.
13 Feb 2018
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Nick Drew
Look beyond the headlines and we discover more nuanced insights about the evolving nature of attention and trust, writes Fuse Insights' Nick Drew.
12 Feb 2018
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Siobhan Kenny
Siobhan Kenny, CEO at Radiocentre, explains why tax breaks for SME advertising will boost business growth and help fund the media business.
12 Feb 2018
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Dominic Mills
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners - even in different sectors - will feel inspired to follow.
07 Feb 2018
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Raymond Snoddy
A review into the future sustainability of newspapers and quality journalism is to be welcomed, writes Raymond Snoddy - but don't underestimate its chances of turning into a hollow farce.
06 Feb 2018
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David Brennan
Upcoming changes to privacy regulation are sure to upset many parts of the advertising industry - but for some it offers huge opportunities, writes David Brennan.
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