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Results categorised as Opinion
12 Sep 2025
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Ronny Golan
MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading and when to stop spending.
11 Sep 2025
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Joe Ryle
This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing.
11 Sep 2025
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Caroline Manning
In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world.
10 Sep 2025
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Annabel Clements
Following the Love Island 2025 finale, now is the perfect moment to reflect on what the show represents in today's cultural and media landscape.
10 Sep 2025
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Raymond Snoddy
The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp's media properties.
09 Sep 2025
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Nicola Kemp
If thought leadership continues to be dominated by the same male faces, it's not leadership at all.
09 Sep 2025
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Siddharth Asokan
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
08 Sep 2025
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Omar Oakes
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
05 Sep 2025
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Matt Mint
The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.
04 Sep 2025
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Caroline Manning
In part one of a three-part series, Initiative's Caroline Manning explores how the role of media planners has grown to encompass more consultative work.
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