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Results categorised as Opinion
14 May 2018
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Ashley MacKenzie
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
11 May 2018
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John Lowery
Inconsistent PR statements translate into troubling reputations, writes John Lowery.
11 May 2018
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Dominic Mills
Attention and emotion are the forces that drive memory encoding into the brain - exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.
11 May 2018
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Nick Stringer
TAG's Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a consistent approach to digital advertising standards across the US and UK markets.
10 May 2018
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Brian Jacobs
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
09 May 2018
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Raymond Snoddy
In planning new measures that will undermine press freedom, the Labour Party is displaying a strange sense of priorities, flowing against the tide of both technology and history, writes Ray Snoddy.
09 May 2018
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David Brennan
There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we've seen before, writes David Brennan
09 May 2018
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John Lowery
Why is Meantime Brewing using advertising to say it doesn't need to advertise, asks John Lowery.
08 May 2018
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Dominic Mills
Advertisers are slowly embracing augmented reality, writes Dominic Mills - and smart media agencies will be ready to offer consultancy, delivery and execution.
03 May 2018
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Ed Shedd
In an exclusive extract from BARB's Viewing Report 2018, Deloitte's Ed Shedd examines the evolution of video measurement.
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