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Results categorised as Opinion
22 Sep 2025
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Sam Hicks
Channel 4's head of advertiser strategy reflects on a decade of its DIAA initiative and what it means to create ads that resonate with audiences of all stripes.
22 Sep 2025
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Kelly Williams
As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster's growth, kept TV free and helped shape UK culture.
22 Sep 2025
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Omar Oakes
One side of the Atlantic is hollowing out what makes its media culture special; the other is fighting to preserve it.
19 Sep 2025
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Laura Devis
We have mere seconds before consumers skip, scroll, swipe and switch off. But that's more than enough time to give brands an edge — if they use audio wisely.
18 Sep 2025
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Caroline Manning
The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.
18 Sep 2025
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Emily Rich
Those fear-inducing public-service ads don't work as well as we thought they did. Instead, invite people to believe.
17 Sep 2025
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Stephanie Himoff
Following the court's decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
17 Sep 2025
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Raymond Snoddy
Having escaped the latest Cabinet cull, the culture secretary has sprung to life with concerns over Nigel Farage's GB News gig. It's time for Nandy to intervene urgently.
16 Sep 2025
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Uzma Afridi-Gardiner
Mentoring is a partnership where both sides have opportunities for growth, reflection and connection, with little organisation or financial input required.
15 Sep 2025
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Phil Rowley
Is dynamic story optimisation going to become a thing? Are we all showrunners now?
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