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Results categorised as Opinion
13 Aug 2018
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Dominic Mills
The difficulty of disentangling duplication in adland's revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
08 Aug 2018
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Raymond Snoddy
From inviting neo-Nazis on to news shows to the BBC's problem of achieving balance, there is a worrying trend of extreme views being elevated by broadcast media, writes Raymond Snoddy.
07 Aug 2018
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Tracey Follows
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows - they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
07 Aug 2018
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Richard Madigan
Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan - but new tech points to a brighter future.
07 Aug 2018
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Brian Fitzpatrick
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
06 Aug 2018
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Dominic Mills
The advertising industry is going to need to upgrade its weaponry if it thinks it's going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade...
01 Aug 2018
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Raymond Snoddy
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
31 Jul 2018
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Dominic Mills
Unilever's Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He's a wise choice as president of the Advertising Association.
25 Jul 2018
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Raymond Snoddy
Following an attack by the Daily Mail this week, Raymond Snoddy looks at how the newspaper likes to scatter its own brand of malevolent fairy dust over facts.
25 Jul 2018
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Justin Sampson
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
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