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Results categorised as Opinion
10 Apr 2019
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Raymond Snoddy
The Government's white paper is hardly going to solve every problem with the internet, writes Ray Snoddy - but it's a start and the effort is worth making.
09 Apr 2019
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Luke Randall
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
09 Apr 2019
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Hannah Walley
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
08 Apr 2019
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Dominic Mills
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh... total TV and VOD measurement is a bit too much like Brexit.
04 Apr 2019
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Matt Hill
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox's Matt Hill - and it really makes no sense.
04 Apr 2019
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Justin Sampson
The CEO of the TV audience measurement body outlines current challenges and discusses what's in store over the next decade.
03 Apr 2019
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Raymond Snoddy
We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?
03 Apr 2019
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Ian Dowds
Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
01 Apr 2019
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Richard Shotton
Sponsor content: Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.
01 Apr 2019
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Dominic Mills
There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
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