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Results categorised as Opinion
18 Jun 2019
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Charlie Makin
Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin - yet strategic investment in local communication can drive spectacular results.
17 Jun 2019
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Dominic Mills
VW's latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian 'badge' ad.
13 Jun 2019
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Denise Turner
When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.
12 Jun 2019
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Raymond Snoddy
The government's own mean-spirited and industrially short-sighted decision left the Corporation no choice but to cut the over 75s licence fee, writes Raymond Snoddy.
12 Jun 2019
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Tracey Follows
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
12 Jun 2019
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Bob Wootton
Commercial TV's CRR has protected advertisers to the tune of several billion pounds - but the market has changed, and so too must the regulation. By Bob Wootton.
12 Jun 2019
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Nick Manning
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
11 Jun 2019
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Patrick Collister
Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.
11 Jun 2019
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Andy Fairclough
Data is often viewed purely as a statistical concept, writes Andy Fairclough - when what it needs is an emotional lens.
10 Jun 2019
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Stephen Allan
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media's new cross platform audience currency.
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