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Results categorised as Opinion
01 Oct 2025
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Raymond Snoddy
There may be varying reviews, but ITV’s lawyers would have slept more easily without this challenge and many must have questioned the wisdom of poking a stick into this hornet’s nest.
30 Sep 2025
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Justin Lebbon
Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.
30 Sep 2025
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Sophia Haynes
If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.
29 Sep 2025
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Nick Manning
There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.
29 Sep 2025
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Gwyn March
CPD brings real business results. Here's how to measure CPD's value to show that it's more than a perk or luxury.
29 Sep 2025
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Hayel Wartemberg
Algorithms are today’s casting directors, so offer them better auditions. Use the 'Hook → proof → trust' formula to find the right people for your brand.
26 Sep 2025
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James Grant
The opportunity to reach millions in a shared, live moment is huge, but fans are hyper-aware of disruption. They want ads that offer control, relevance and value.
25 Sep 2025
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Simon Carr
Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
24 Sep 2025
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Raymond Snoddy
From Jimmy Kimmel's suspension to reinstatement, the US's first amendment is under fire as business interests appear to take precedence.
23 Sep 2025
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Agnieszka Krukowska
Content unseen might as well not exist. Discovery must become meaning-driven or audiences will flow to AI assistants, apps and creators, taking loyalty and value with them.
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