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Results categorised as Opinion
17 Dec 2018
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John Lowery
A drive through France offers inspiration for John Lowery’s nomination.
14 Dec 2018
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JP Edwards
OMD's JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
12 Dec 2018
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Raymond Snoddy
Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.
11 Dec 2018
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Anna Hickey
Wavemaker's Anna Hickey never had a master plan, but sometimes that's the best way to forge a career.
11 Dec 2018
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William Hanmer-Lloyd
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
10 Dec 2018
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Dominic Mills
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
10 Dec 2018
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John Lowery
John Lowery brings you some seasonal shopping cheer.
07 Dec 2018
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Ian Samuel
There's a strong overlap between the type of content published by magazines and by influencers, writes Ian Samuel. Here's why brands are increasingly favouring the latter
05 Dec 2018
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Raymond Snoddy
Like all of us, the media must think beyond the short-term and start playing a bigger role in the fight against climate change, writes Raymond Snoddy
05 Dec 2018
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Vanessa Clifford
Sponsored: With a new year on the horizon, Newsworks’ Vanessa Clifford explains why it’s high time audience-based planning supplanted a platform-centric approach.
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