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Results categorised as Opinion
07 Aug 2019
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Raymond Snoddy
As Ofcom dubs the UK a "nation of streamers", Raymond Snoddy wonders who will win and who will lose in the upcoming battle against Netflix
07 Aug 2019
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Shazia Ginai
Neuro-Insight's Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix
06 Aug 2019
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Dominic Mills
With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.
06 Aug 2019
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Steve Wing
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
05 Aug 2019
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Michele Arnese
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese - instead of one that's just “nice to have” in a visual world
31 Jul 2019
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Raymond Snoddy
Another day, another Culture Secretary. As Nicky Morgan picks up the reins, Ray Snoddy outlines which of the industry's most pressing problems she should look at first.
31 Jul 2019
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Greg Grimmer
Greg Grimmer, the new CEO of Mediatel, talks about being the new boy and the joy of work.
30 Jul 2019
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Tracey Follows
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
29 Jul 2019
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Dominic Mills
It’s odd that City investors are so unmoved by ITV's growing subscription activities, writes Dominic Mills.
28 Jul 2019
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Sue Hunt
Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.
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