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Results categorised as Opinion
21 Jan 2019
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Erika Mari
Bountiful Cow's Erika Mari reflects on the disappointing results of this year's IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.
21 Jan 2019
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Dominic Mills
Gillette's adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
16 Jan 2019
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Raymond Snoddy
Newsbrands will have to limber up for more flip-flops on their editorial lines, writes Raymond Snoddy as he surveys the media landscape during the chaos of Brexit.
16 Jan 2019
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The Media Leader Staff
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
16 Jan 2019
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The Media Leader Staff
If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.
14 Jan 2019
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Dominic Mills
Dominic Mills assesses adland's often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.
11 Jan 2019
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Matthew Bloxham
Bloomberg Intelligence's Matthew Bloxham outlines his expectations for media and advertising in the year ahead.
09 Jan 2019
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Raymond Snoddy
Clear all of the Brexit stuff out of the way and the fog begins to clear on the crystal ball, writes Raymond Snoddy as he looks at the year ahead in media.
08 Jan 2019
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John Cole
After a year filled with regulatory changes and bright spotlights on the major platforms, we can expect more disruption in the way the digital ecosystem operates in 2019, writes Ezoic's John Cole.
08 Jan 2019
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Nick Suckley
After spending most of his career working in digital media, Nick Suckley has reached a striking conclusion about its future.
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