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Results categorised as Opinion
03 Sep 2019
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Sarah Innocenzi
Programmatic will always offer significant returns, but online publishers should be excited about exploring new revenue models, writes Sarah Innocenzi.
03 Sep 2019
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Federica Bowman
The latest flurry of excitement about Amazon’s search for Blockchain-savvy software developers should be taken with a pinch of salt, writes Federica Bowman.
03 Sep 2019
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John Carroll
Partner content: GfK shares some of the discussions focusing on the changing advertising landscape, and measuring online video in particular.
02 Sep 2019
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Dominic Mills
The Government's underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.
29 Aug 2019
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Helen Rose
Just because we can’t measure how big it is, doesn’t mean we should ignore it, says the7stars’ head of insight Helen Rose. But where to start?
28 Aug 2019
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Arif Durrani
Partner content: As Brexit uncertainty mounts, some welcome news can be found in the latest investment data, which highlights that when it comes to the world’s tech sector, the UK’s enjoying unprecedented attention from overseas.
28 Aug 2019
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Raymond Snoddy
Raymond Snoddy examines new research that claims the long-running boycott of the pro-Brexit Sun newspaper helped cut Euroscepticism in Merseyside.
27 Aug 2019
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Dominic Mills
A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
27 Aug 2019
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Lawrence Dodds
In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.
22 Aug 2019
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Jan Gooding
Why are the most loyal customers the ones so easily abused by brands?
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