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Results categorised as Opinion
09 Oct 2025
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Matt Hill
There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky's director of insight and research.
09 Oct 2025
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Gonca Bubani
Marketers are pouring fresh investment into influencers and creators. That momentum will only translate into brand growth if we move from command and control to guardrails and trust, and measure both the quick win and the long haul, writes Kantar.
08 Oct 2025
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Raymond Snoddy
The Daily Mail's ire turned on the advertising industry recently, claiming that black people are over-represented in British ads. What lies behind “the woke fantasies of ad-land?"
07 Oct 2025
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George Butler
Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?
07 Oct 2025
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Jan Gooding
We are showing improvement at asserting what is unacceptable in the workplace, but we must become better at healing rifts and moving on with everyone intact.
06 Oct 2025
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Omar Oakes
Perverse agency-client incentives write media plans; evidence only gets to annotate, says Omar Oakes.
03 Oct 2025
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Chris Kleinschmidt
TiVo's VP of advertising sales, EMEA, cites four ways simplicity and relevance pack a punch in CTV homepage advertising.
03 Oct 2025
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Bob Wootton
Stagwell's ties to Israel may have prompted it to postpone a recent industry gathering, but have they also reignited a long-standing debate about subcontracting for discretion?
02 Oct 2025
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Lawrence Dodds
A shadow internet is emerging that isn’t the dark web or criminal. It’s lighter, faster, and crafted not for humans but for machines.
01 Oct 2025
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Lara MacAlpine
Community and peer advice matter to consumers. Fashion brands have an opportunity to be part of these communities, but only if driven by a real desire to become a constructive member.
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