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Results categorised as Opinion
19 Nov 2019
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Edd Weller
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
18 Nov 2019
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James Chandler
...and why calls for a complete end to targeted advertising are misguided. By the IAB's James Chandler.
18 Nov 2019
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Damon Reeve
As the industry prepares for the ICO's AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.
18 Nov 2019
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Dominic Mills
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It's almost radical, writes Dominic Mills.
13 Nov 2019
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Raymond Snoddy
The appointment of the Financial Times' first female editor is part of a growing trend in media organisations, writes Raymond Snoddy. But does it signify a turning point?
12 Nov 2019
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Tracey Follows
The groundbreaking deal could usher in an age of personalised public service broadcasting, writes Tracey Follows - and with it perhaps save the TV licence.
11 Nov 2019
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Demi Abiola
The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.
11 Nov 2019
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Matthew Hook
After decades of growth in consumption, data, tech and channels, marketing could soon witness a slow down. How will it cope, asks Matthew Hook.
11 Nov 2019
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Dominic Mills
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
06 Nov 2019
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Raymond Snoddy
The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.
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