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Results categorised as Opinion
13 May 2019
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Dominic Mills
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global's male-heavy leadership is at odds with its audience.
13 May 2019
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Mesha Williams
As Radio Audio Week 2019 gets underway, MediaCom's Mesha Williams explains why it's important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
09 May 2019
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Ian Gibbs
Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.
08 May 2019
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Raymond Snoddy
A royal baby will flog more copies than news of a mass extinction - revealing so much that is wrong with our media.
07 May 2019
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Graeme Douglas
Marketers appear to be blindly shifting money into a channel riddled with problems, writes Graeme Douglas.
07 May 2019
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Tim Elkington Denise Turner
In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
07 May 2019
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Dominic Mills
As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
02 May 2019
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James McDonald
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
01 May 2019
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Raymond Snoddy
As London Live seeks a buyer, Ray Snoddy looks at how Jeremy Hunt's US-style local TV project has been bypassed by history
30 Apr 2019
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Duff Borer
Media fragmentation has complicated the advertising market, writes Duff Borer - and with it the media planner's line of sight, from initial business problem to campaign execution.
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