SEARCH
Results categorised as Opinion
29 Jul 2019
|
Dominic Mills
It’s odd that City investors are so unmoved by ITV's growing subscription activities, writes Dominic Mills.
28 Jul 2019
|
Sue Hunt
Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.
25 Jul 2019
|
Jan Gooding
If you are the incumbent CMO or strategic advisor, when and how do you call time on a strategy and start again?
24 Jul 2019
|
Raymond Snoddy
With a gaffe prone PM steering the country towards a no deal Brexit, what is usually the doldrums of the holiday season will now deliver stories by the bucket-load, writes Ray Snoddy
23 Jul 2019
|
Heather Dansie
As people build vast networks of weak relationships, we ultimately come to value our own company more highly. How should brands react?
22 Jul 2019
|
Rachel Hatton
...so stop peddling old ad formats on social, writes Rachel Hatton.
22 Jul 2019
|
Dominic Mills
Last week adland went into meltdown over Campaign's decision to place Nigel Farage on its cover. It was a bad move - but not for the reason you might think.
19 Jul 2019
|
Euan Mackay
Inspired by a challenge from Dominic Mills, Route's Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses
17 Jul 2019
|
Raymond Snoddy
Too many purchasers of exclusive sports rights don't understand their long-term interests lie in a mixed economy of subscription and free-to-air TV, writes Ray Snoddy.
17 Jul 2019
|
Simon Redlich
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer