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Results categorised as Opinion
11 May 2020
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Dominic Mills
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
07 May 2020
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Guy Holcroft
Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
06 May 2020
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Raymond Snoddy
Now is the time to deal with the long-known imperfections in the media and advertising world's automated systems, writes Ray Snoddy.
06 May 2020
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Nick Manning
Nick Manning crunches the numbers following the release of ISBA's long-awaited study into programmatic supply chains. The results are dire.
05 May 2020
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Simon Taylor
To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM's Simon Taylor
04 May 2020
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Jon Restall
Magazine brands are bit like sidekicks to other media, writes Jon Restall - and during these difficult times they really do pack a punch.
04 May 2020
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Ivor Falvey
Ivor Falvey shares his tips for those who - like him - have started a new job in the middle of a global lockdown.
04 May 2020
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Dominic Mills
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
04 May 2020
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Tina Lakhani
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
04 May 2020
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James McDonald
COVID-19 has upended adspend forecasts. Here, WARC's James McDonald explains the reasoning behind the revised outlook.
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