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Results categorised as Opinion
11 Nov 2019
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Dominic Mills
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
06 Nov 2019
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Raymond Snoddy
The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.
05 Nov 2019
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Sophie Pemberton
More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.
04 Nov 2019
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Heather Dansie
With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.
04 Nov 2019
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Dominic Mills
Argos’s 'Book of Dreams' ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
31 Oct 2019
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Arif Durrani
Partner content: The arrival of Virgin Galactic as the first publicly traded space tourism company provides a timely reminder of our inherent curiosity and desire to explore, writes Arif Durrani.
30 Oct 2019
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Raymond Snoddy
We need greater scepticism from political journalists and a willingness to name officials who deliberately mislead the public, writes Raymond Snoddy.
30 Oct 2019
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William Hanmer-Lloyd
Governments, NGOs and companies often fail to shift behaviour because they believe changing what people think is enough to change what they do, writes William Hanmer-Lloyd.
29 Oct 2019
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Paul-Georges Picot
Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector's M&A activity.
28 Oct 2019
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Dominic Mills
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
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