SEARCH
Results categorised as Opinion
18 May 2020
|
James Cornish
Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.
18 May 2020
|
Dominic Mills
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
18 May 2020
|
Stephen Arnell
Stephen Arnell examines two important media news stories, both of which have a pandemic connection.
18 May 2020
|
The Media Leader Staff
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
18 May 2020
|
Zack Sullivan
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
14 May 2020
|
Andy Jones
Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.
14 May 2020
|
Niki Stoker
Sponsored: Addressability alone does not deliver the level of personalisation necessary to resonate with a listener on a deeper level, writes Niki Stoker.
13 May 2020
|
Raymond Snoddy
From ambiguous slogans to inept newspaper briefings, the government's new communications policies are in danger of costing lives, writes Ray Snoddy.
12 May 2020
|
Emanuela Recalcati
We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.
12 May 2020
|
Danny Donovan
Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer