SEARCH
Results categorised as Opinion
24 Oct 2025
|
Danny Holmes
New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.
24 Oct 2025
|
Pete Buckley
Meta's Pete Buckley reveals a consensus of views on the purpose, focus and the evolving role of the media planner.
24 Oct 2025
|
Ian Maxwell
AI agents restructure media buying in favour of independent agencies, says Converge's CEO
24 Oct 2025
|
Alex Walker
If search is a vanity metric dressed up as a performance indicator, how worried should we be about its demise and what should we be measuring instead? Havas Market UK’s MD has the answers.
23 Oct 2025
|
Phil Rowley
Why are only around 5% of megaprojects completed on budget, on time or deliver intended benefits? OMG UK's Phil Rowley condenses Bent Flyvbjerg’s pitfalls and their solutions into three takeaways that have immediate implications for marketers.
22 Oct 2025
|
Raymond Snoddy
It's a big win for Farage as Ofcom's ruling on what serving politicians can or cannot do on TV allows his presenter career to continue. But is impartiality at risk?
22 Oct 2025
|
Maria Kochurenko
Maria Kochurenko highlights the work of Ukrainian agency Bickerstaff.734 to show how sincerity and cultural resonance consistently outperform in times of extreme overwhelm and constraint.
22 Oct 2025
|
Nick Manning
Nick Manning explains the proposed changes to the advertiser business model in the first of a series following the 'Advertising: Who Cares?' conference.
20 Oct 2025
|
Anonymous
I want you to know how I feel, how Jews in our industry feel, and I want you to know that we are desperate for your help.
20 Oct 2025
|
Tom Ridges
Challenger brands should use AI to outsmart their rivals to gain a competitive edge, writes Herdify's CEO.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer