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Results categorised as Opinion
15 Apr 2020
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Raymond Snoddy
The real surprise about the government's daily COVID-19 briefings is the seeming inability of journalists to hold those in charge to account, writes Ray Snoddy.
15 Apr 2020
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Ian Gibbs
Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.
15 Apr 2020
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James Copley
James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.
15 Apr 2020
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Marek Wrobel
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.
14 Apr 2020
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Dominic Mills
It's curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.
14 Apr 2020
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Arif Durrani
Partner content So, it turns out the world is able to completely unravel in less than one fiscal quarter, writes Arif Durrani, and trusted media brands have an influence over what happens next.
09 Apr 2020
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Matt Hopper
Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.
08 Apr 2020
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Raymond Snoddy
In celebration of The Future of Audio, Ray Snoddy looks at how radio has become more than just essential listening during the COVID-19 pandemic.
06 Apr 2020
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Dominic Mills
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand
06 Apr 2020
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James Whitmore
No matter how unpromising the circumstances, opportunities abound for those with imagination and courage, writes Route's James Whitmore
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