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Results categorised as Opinion
07 Oct 2020
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Richard Halton
Project Origin's Richard Halton explains why the journey towards cross-media measurement is one worth making.
06 Oct 2020
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Emma Newman
Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic's Emma Newman.
06 Oct 2020
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Marcos Angelides
Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry's Marcos Angelides. But in reality, it's the brands with the least budget who are best suited to innovate.
05 Oct 2020
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Dominic Mills
Dominic Mills argues for the revival of three of advertising's dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
02 Oct 2020
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Justin Gibbons
Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.
02 Oct 2020
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Steve Hobbs
In the lead up to the London Marathon, performance coach and media consultant Steve Hobbs considers the parallels between running and business
30 Sep 2020
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Raymond Snoddy
Channel 4’s American voting data scoop wins high praise from Ray Snoddy as he stays up late to watch the first U.S Presidential debate
30 Sep 2020
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Daivid Corrado
Daivid Corrado, Total Media's international strategist, tracks time’s impact on consumer behaviour
29 Sep 2020
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Dale Lovell
Dale Lovell, UK managing director of native advertising platform Adyoulike, shares his personal experiences of race and calls for more open conversations
28 Sep 2020
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Barry Ferguson
Efficiency briefs are trapping brands into a downward spiral, writes Zenith's group strategy director, Barry Ferguson.
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