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Results categorised as Opinion
25 Nov 2020
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Lizi Zipser
Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.
24 Nov 2020
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Jan Gooding
Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding
23 Nov 2020
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Owen Hancock
Partner content: Impact's Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.
23 Nov 2020
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Dominic Mills
Dominic Mills gets to grips with the industry's green agenda before reviewing more Christmas ads
23 Nov 2020
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Ian Dowds
Partner content: With the launch of Ipsos iris imminent, UKOM's CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.
18 Nov 2020
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Raymond Snoddy
Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data
17 Nov 2020
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Simon Redican
Addressing a challenge posed by Nationwide's Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.
17 Nov 2020
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Nick Manning
To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today
17 Nov 2020
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Lawrence Dodds
Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.
16 Nov 2020
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Dominic Mills
Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.
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