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Results categorised as Opinion
22 Mar 2021
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Gordana Buccisano
Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer
22 Mar 2021
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Dominic Mills
Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up
22 Mar 2021
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Tom Laranjo
Tom Laranjo, MD at behavioural planning agency Total Media, gets to the bottom of the human behaviour behind the headlines
17 Mar 2021
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Raymond Snoddy
Ray Snoddy questions the return of on-screen Americanisms as Netflix and Disney + battle it out for streaming supremacy
17 Mar 2021
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The Media Leader Staff
Route Research's CEO, Robert Ray states the case for industry-wide investment in independent OOH data
17 Mar 2021
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Danny Donovan
Danny Donovan, UK CEO at Mediahub considers advertising's class divide in the wake of the All In Census
16 Mar 2021
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Luke Willbourn
Luke Willbourn, chief client officer at Talon Outdoor, explains why the out of home advertising industry is feeling positive about 2021.
16 Mar 2021
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Jan Gooding
Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.
15 Mar 2021
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Dominic Mills
Dominic Mills wonders where Unilever's decision to ban the word 'normal' leaves people like him
11 Mar 2021
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Hannah Johnson
Is it right for brands to be framing serious discrepancies as light-hearted social content? Blue State's London managing director, Hannah Johnson, takes a look.
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