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Results categorised as Opinion
26 Aug 2020
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Raymond Snoddy
Ray Snoddy wades into the Rule Britannia row, reminding Tim Davie what awaits him as BBC director-general.
26 Aug 2020
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Simon Redlich
Partner content: ABC's Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020.
25 Aug 2020
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Stuart Johnston
It's time for brands to capitalise on the retail media opportunity, writes Zenith's Stuart Johnston
24 Aug 2020
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Dominic Mills
Dominic Mills runs the rule over CMO priorities, learns a new language and squirms at Ben & Jerry’s social antics.
24 Aug 2020
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Mungo Knott
Partner content: The revolution which has been taking place in outdoor advertising means we are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global's Mungo Knott.
21 Aug 2020
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Nick Manning
With his holiday plans abandoned and nowhere to go but online, Nick Manning finds himself wondering why some parts of the ad industry still struggle to get geo-location right.
19 Aug 2020
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Raymond Snoddy
Is there a growing intolerance of views that don’t fit a newspaper’s agenda? And are the fine lines of acceptability growing ever finer? Ray Snoddy reports.
19 Aug 2020
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Jan Gooding
Jan Gooding wonders whether adland's reaction to the junk food ad ban will see it fall on the wrong side of history again.
17 Aug 2020
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Mike Fletcher
Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre
17 Aug 2020
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Jon Block
Partner content: Jon Block, chief product officer at VIOOH, outlines which elements of adtech digital OOH has copied, which it is rejecting, and which it is keeping its eye on for future use.
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