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Results categorised as Opinion
08 Oct 2020
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Jeremy Hine
MullenLowe Group's UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.
07 Oct 2020
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Raymond Snoddy
The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done
07 Oct 2020
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Richard Halton
Project Origin's Richard Halton explains why the journey towards cross-media measurement is one worth making.
06 Oct 2020
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Emma Newman
Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic's Emma Newman.
06 Oct 2020
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Marcos Angelides
Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry's Marcos Angelides. But in reality, it's the brands with the least budget who are best suited to innovate.
05 Oct 2020
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Dominic Mills
Dominic Mills argues for the revival of three of advertising's dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
02 Oct 2020
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Justin Gibbons
Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.
02 Oct 2020
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Steve Hobbs
In the lead up to the London Marathon, performance coach and media consultant Steve Hobbs considers the parallels between running and business
30 Sep 2020
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Raymond Snoddy
Channel 4’s American voting data scoop wins high praise from Ray Snoddy as he stays up late to watch the first U.S Presidential debate
30 Sep 2020
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Daivid Corrado
Daivid Corrado, Total Media's international strategist, tracks time’s impact on consumer behaviour
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