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Results categorised as Opinion
17 Nov 2020
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Lawrence Dodds
Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.
16 Nov 2020
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Dominic Mills
Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.
12 Nov 2020
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Kevin O’Farrell
In times of change re-evaluating existing partnerships is crucial, argues Analytic Partners' associate vice president Kevin O'Farrell.
11 Nov 2020
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Raymond Snoddy
With news of a Covid vaccine sweeping the front-pages, Ray Snoddy urges the media to consider the wider picture and use its influence for good
10 Nov 2020
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Chris Ladd
Nationwide Building Society's head of media Chris Ladd, outlines the steps taken for the brand to start feeling proud of its diversity and inclusion strategy
09 Nov 2020
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Justin Sampson
What does BARB think of ISBA's new cross-media measurement initiative, and how will the audience research body's progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
09 Nov 2020
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Dominic Mills
Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
09 Nov 2020
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Emma Newman
Partner content: PubMatic's CRO Emma Newman evaluates the difference between a good supply-side platform and an excellent one.
04 Nov 2020
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Raymond Snoddy
With the U.S election result hanging in the balance, Ray Snoddy assesses the media divide between facts and falsehoods
04 Nov 2020
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Matt Hill
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
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