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Results categorised as Opinion
13 May 2021
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Ben Murphy
Let’s get marketers back doing what they love - creative campaigns, says Ben Murphy, UK MD at Quantcast
12 May 2021
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Raymond Snoddy
Ray Snoddy predicts what to expect from the news channel GB TV when it finally launches later this year
12 May 2021
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Bob Wootton
Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban
12 May 2021
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Phil Smith
Phil Smith, director general at ISBA, discusses Enders Analysis' findings into the future of TV advertising and his trade body's mandate to examine the broadcast trading environment
12 May 2021
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Bob Wootton
Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers
11 May 2021
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Ed Cox
With large brands and agency networks bogged down in procurement-led media reviews, the independents and challenger brands are leading on innovation, argues Ed Cox, MD at Yonder Media
11 May 2021
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Marco Bertozzi
The former VP of EMEA and multi-market sales at Spotify, Marco Bertozzi guns down the idea of host reads and believes the podcast industry should think scale instead
10 May 2021
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Dominic Mills
Dominic Mills looks at what's on the menu for ITV's lunch, gets a thirst for Carling Black Label and asks what we'd sacrifice for a cheap bomber jacket
07 May 2021
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Katie Bowden
For radio and podcast advertisers, paying closer attention to how people felt during the past year was vital, says Global's Katie Bowden
06 May 2021
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Jan Gooding
The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding
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