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Results categorised as Opinion
15 Nov 2021
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Lucy Michaeloudis
Partner Content: As the influencer marketing industry matures, influencer contracts are becoming more commonplace.
15 Nov 2021
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Dominic Mills
Bullish performances from more traditional networks and broadcasters is good news for both the industry and Dominic Mills' shares
12 Nov 2021
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Tom Dover
Partner content: broadcasters and technology platforms are working to align and simplify access, thereby making it easier to buy across multiple channels.
12 Nov 2021
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Omar Oakes
Even the world's biggest advertisers are now too small to lobby tech giants and it's time we stopped pretending their open letters will lead anywhere
11 Nov 2021
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Dan Wigley
Yes, tech in media is a male-dominated field. But if you work hard and smart you can achieve a 50-50 gender split in your team, writes Merkle UK's analytics practice lead
10 Nov 2021
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Frederique Pirenne
Search data shows we all want to save the planet, so long as we’re not worried about our health and the economy.
10 Nov 2021
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Rakhee Jogia
Consumer experience must inform a more human understanding of effectiveness, argues the international MD of Rakuten Advertising.
10 Nov 2021
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Raymond Snoddy
Raymond Snoddy assesses the modern-day influence of the British press following its universal outrage at the Prime Minister's recent behaviour
09 Nov 2021
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Cate Hardiman
Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat's head of strategy
09 Nov 2021
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Richard Kirk
As pressure builds for brands to introduce net zero climate targets, are we doing enough to safeguard advertising as a driver for sustainable growth?
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