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Results categorised as Opinion
23 Sep 2021
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Philippe Dominois
Performance-related pay for media agencies is becoming more popular. But it's not suitable for every advertiser, warns the CEO of Abintus
23 Sep 2021
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Bob Wootton
Bob Wootton explores the Metaverse and questions if advertising's relationship with technology will improve as a result
23 Sep 2021
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Martin Woolley
Is it possible be as critical with colleagues who are friends as you would be with a stranger?
22 Sep 2021
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Raymond Snoddy
Ray Snoddy studies the very different current trajectories for two big beasts of the British journalism jungle – Andrew Neil and Piers Morgan
21 Sep 2021
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Nick Manning
Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees
20 Sep 2021
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Dominic Mills
Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for suggestions for things they only say in ads
20 Sep 2021
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Niki Grant
When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends
17 Sep 2021
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Omar Oakes
Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.
16 Sep 2021
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Simon Carr
Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism
15 Sep 2021
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Graham Swallow
Graham Swallow, head of data and technology at Little Dot Studios runs the rule over two competing social video platforms
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