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Results categorised as Opinion
14 Dec 2021
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Nina Franck
Adding one or more channels to your media mix can already help you increase your media ROI significantly.
13 Dec 2021
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Rebecca O'Keeffe
Rebranding is usually seen as a tactic used by companies with the goal of changing their brand identity. But rebranding is also a strategy you can use to improve your career development.
13 Dec 2021
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Tom diSapia
Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.
13 Dec 2021
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Dominic Mills
Dominic Mills bows out from his weekly column with six of the best from the archives
10 Dec 2021
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Simon Akers
Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we're being told to work from home again.
09 Dec 2021
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Lloyd Greenfield
There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory's strategy director
08 Dec 2021
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Jan Gooding
Now more than ever, the thoughtfulness of our presents will be about whether the planet has paid too high a price in its production.
08 Dec 2021
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Raymond Snoddy
Raymond Snoddy outlines why an appeal to the Supreme Court following Meghan Markle's privacy victory is vital.
07 Dec 2021
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Simon Carr
Spending on subscription services jumped more than 50% in lockdown, but is there still more to play for? Hearts & Science CSO Simon Carr looks at the evidence.
07 Dec 2021
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Eva Grimmett
Collaboration is needed more now than it has ever been before, writes Havas Media Group's chief strategy officer.
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