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Results categorised as Opinion
05 Jan 2022
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Philippe Dominois
Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.
04 Jan 2022
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Dave Castell
To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
22 Dec 2021
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Raymond Snoddy
Ray Snoddy casts his pen over the media coverage and events of the past 12 months as he assesses progress, change and what's to come
20 Dec 2021
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Jean-Paul Edwards
OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel
17 Dec 2021
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Robert Stevenson
Live stream shopping should be seen as a selling channel, not just a marketing effort for brands to engage and retain their customer base
16 Dec 2021
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Belinda Barker
World Media Group members predict the trends that will shape the year ahead.
15 Dec 2021
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Bob Wootton
Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him
15 Dec 2021
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Raymond Snoddy
Will the reporting of Christmas partying during the coronavirus restrictions last year be Johnson's Watergate moment, asks Raymond Snoddy.
15 Dec 2021
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Vicky Kell
We’ve taken a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.
14 Dec 2021
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Karen Nelson-Field
Mediatel and Amplified promised a revolution and we hope we have delivered.
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