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Results categorised as Opinion
19 Jan 2022
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Raymond Snoddy
The government has been disingenuous about the licence fee, but it is important to keep an open mind about how we fund the BBC.
19 Jan 2022
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Jan Gooding
There are important marketing insights as to why 'Don't Look Up' is apparently popular while failing to win over critics, argues Jan Gooding.
19 Jan 2022
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Christopher Kenna
The CEO of Brand Advance says there is now no excuse to reform on diversity and admits the work of change has taken its toll on him.
18 Jan 2022
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Niki Grant
Each month until the end of the year, this series by The Kite Factory's search director will guide you through performance planning and budget optimisation.
18 Jan 2022
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Simon Harwood
Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars' head of strategy.
18 Jan 2022
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Eva Grimmett
What does the greatest challenge of them all mean for media strategy, asks Havas Media Group's chief strategy officer
17 Jan 2022
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Omar Oakes
Dictating which fringe views are okay and killing the Licence Fee are both dangerous games to play with the BBC, warns the editor.
17 Jan 2022
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Mike Follett
Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen's MD.
14 Jan 2022
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Martin Woolley
Business mistakes can create better results than "perfect" scenarios, writes the CEO of What's Possible Group.
13 Jan 2022
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James Parnum
MediaCom's UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.
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