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Results categorised as Opinion
17 Feb 2022
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Omar Oakes
Five hot takes from the latest consumer magazine data by ABC.
17 Feb 2022
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Nick Manning
The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts.
16 Feb 2022
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Karen Nelson-Field
Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes.
16 Feb 2022
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Raymond Snoddy
Why did it take so long for mainstream media to pick up the Post Office scandal, asks Ray Snoddy.
15 Feb 2022
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Simon Carr
Across multiple categories, brands are starting to look and sound the same. Strategist Simon Carr looks at the curious reasons behind the trend, and how to change it.
15 Feb 2022
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Rebecca O'Keeffe
Which roles in media have the best salaries?
15 Feb 2022
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Nina Franck
No one wins if you keep fighting an internal competition. It derails from the actual challenge at hand.
15 Feb 2022
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Mike Follett
We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.
14 Feb 2022
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Omar Oakes
Exciting things are happening in audio but only one in every £10 spent on radio is digital. Are things about to change, asks the editor.
14 Feb 2022
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Stephen Arnell
As Jamie Oliver ends his ‘golden handcuffs’ deal with Channel 4, is the erstwhile Naked Chef likely to find riches in SVOD land or is a return to terrestrial inevitable?
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