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Results categorised as Opinion
12 Apr 2022
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Geoff De Burca
Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom's Geoff de Burca.
11 Apr 2022
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Omar Oakes
A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
11 Apr 2022
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Jan Pitt
Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
11 Apr 2022
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Danny Donovan
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
08 Apr 2022
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Marc Guldimann
Don't be afraid of new metrics just because innovation is uncomfortable or people tell you to wait for the perfect form of attention measurement.
07 Apr 2022
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Stephen Arnell
The days when snobbish viewers could safely watch the BBC without fear of commercial TV riffraff is long gone, writes Stephen Arnell.
06 Apr 2022
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Rebecca O'Keeffe
Incredible companies in the UK are on hiring sprees.
06 Apr 2022
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Raymond Snoddy
This will be a long process running deep into 2024 and almost anything could happen between now and then, writes Raymond Snoddy.
05 Apr 2022
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Nick Swimer
Despite the sector's bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.
05 Apr 2022
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Laurence Green
Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.
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