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Results categorised as Opinion
21 Apr 2022
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Katie Hartley
We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.
20 Apr 2022
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Raymond Snoddy
It has been the worst of times for Prime Minister Boris Johnson, Johnny Depp and Netflix, while swathes of the media haven’t covered themselves in glory either.
19 Apr 2022
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Nina Franck
If the Christmas period is crucial for your business, start your research and planning now to secure inventory, explains Nina Franck.
19 Apr 2022
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Simon Carr
The market is changing, and so too are media behaviours. That means, as strategists, it’s imperative we scale up ourselves and our approaches too.
14 Apr 2022
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Bob Wootton
There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.
14 Apr 2022
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Stephen Arnell
Can Sky whether the loss of 'Game of Thrones' as it looks to a future without exclusive HBO content, asks Stephen Arnell.
14 Apr 2022
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James Diba
People trust banks and they don't need to be educated about what exactly they do with our money. Our industry should be the same.
13 Apr 2022
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Raymond Snoddy
What will it take for most of the media to face the reality of a continuing pandemic which has not gone away?
12 Apr 2022
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Anna Sampson
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.
12 Apr 2022
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Simen Moen
The retailer John Lewis benefitted from a 'response halo' by going heavy and early.
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