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Results categorised as Opinion
30 Dec 2025
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Ric Hayes
True social-first thinking means re-engineering how strategy moves, how creative is made, and how performance is measured. SocialChain's group strategy director explains.
30 Dec 2025
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Andreas Ohlbach
Are you helping your audience, or are you just getting in the way? Helpfulness and empathy provide the ultimate cut-through, says Transmission's head of client services.
24 Dec 2025
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Alice Beecroft
The 2026 FIFA World Cup time difference will see match-day attention splinter across live broadcasts, morning replays and endless highlight reels. How will advertisers adapt? Yahoo DSP's Alice Beecroft predicts the results.
24 Dec 2025
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Lukas Schneider
AI is cutting costs, speeding up production, refining targeting and making it easier for advertisers to optimise their programmatic audio campaigns. So why aren't more brands embracing this ad format?
23 Dec 2025
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Bob Wootton
To ensure the survival of our sector, stop funding actors whose actions are as corrosive to society as to professional advertising, says Bob Wootton.
23 Dec 2025
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David Goddard
Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify.
23 Dec 2025
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Alex Hole
Following the success of Domino's GameBreaks, Samsung Europe's Alex Hole highlights three principles for advertisers considering gamification on CTV.
22 Dec 2025
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Beckie Goodfield
Luxury consumers are a buoyant audience cohort, according to Ipsos' Global Influentials 2025 report. So what does it take to earn their trust?
19 Dec 2025
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The Media Leader Staff
What we know so far from the Ipsos Race to Christmas study of festive advertising
19 Dec 2025
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Mike Craddock
Creators are reshaping what a TV star looks like and bringing Gen Z audiences back to the small screen, says NewGen's CEO.
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