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Results categorised as Opinion
23 Jun 2022
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Charlie Makin
We're going to have to get serious about developing bespoke ads and marketing content for different media.
22 Jun 2022
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Nick Swimer
The industry is currently at a critical inflection point.
21 Jun 2022
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David Price
The first thing all agencies should be saying to their clients is: hold your nerve.
21 Jun 2022
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Anna Sampson
If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
20 Jun 2022
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Ian Daly
The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.
20 Jun 2022
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Hali Khan
Businesses should not be afraid to create an environment where people want to be, not have to be.
20 Jun 2022
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Omar Oakes
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
17 Jun 2022
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The Media Leader Staff
Partner content: Plan the perfect goal-scoring World Cup campaign with Ozone this winter.
17 Jun 2022
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Harry Evans
The Royal Family is a brand with mass exposure that is managed with careful restraint. Media planners should take note.
16 Jun 2022
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Stephen Arnell
Underlying wider industry causes partly explain the exits of Raffaele Annechino and Peter Rice, as the inflation crisis takes hold.
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