SEARCH
Results categorised as Opinion
18 Oct 2022
|
Anna Sampson
As World Menopause Day shines a light on brain fog and memory issues — should we recognise the super power of menopausal women in a world of uncertainty and ambiguity?
14 Oct 2022
|
James Coulson
Marketing budgets should be seen as an investment, not an expense to be trimmed.
13 Oct 2022
|
Matt Hill
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns, explains Thinkbox’s Matt Hill.
13 Oct 2022
|
Victoria Pennant
Increased minutage on linear, ad tiers on streaming services and a "screen-neutral" AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
12 Oct 2022
|
Raymond Snoddy
As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.
11 Oct 2022
|
Andy Brown & Ian Whittaker
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
11 Oct 2022
|
Nick Manning
There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
11 Oct 2022
|
Sean Betts
If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.
11 Oct 2022
|
Jan Gooding
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
11 Oct 2022
|
Sabrina Clarke
Sabrina Clarke uses her column to interview youth culture agency The Advantage Group's Tumisha Balogun and Alvin Owusu about the future of media.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer