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Results categorised as Opinion
29 Jun 2022
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Raymond Snoddy
There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
28 Jun 2022
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Niki Grant
In the latest of this digital media planning series, we're going to examine testing.
28 Jun 2022
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David Cloudsdale
TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?
28 Jun 2022
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Tom Darlington
The potency and potential of the discipline has been diminished and diluted by malpractice.
27 Jun 2022
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Jack Benjamin
Media companies can and should go further to speak out against the Dobbs decision and signal to women that their cries for help are being heard.
27 Jun 2022
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David Dumville
As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.
27 Jun 2022
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Omar Oakes
Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
24 Jun 2022
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Bianca Barratt
Journalists are under pressure to write stories that take a clear stance or 'side' on a topic. This is making news fatigue worse.
23 Jun 2022
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Emma Sullivan
A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.
23 Jun 2022
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Stephen Arnell
Broadcasters searching for an answer to Netflix's Squid Game reality show need look no further.
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