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Results categorised as Opinion
06 Sep 2022
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Justin Sampson
We could go further and offer the industry more with an industry-wide consultation and the involvement of walled garden streamers alongside Origin, argues Justin Sampson, BARB CEO.
06 Sep 2022
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Jan Gooding
This is a moment for some quite radical rethinking from businesses as to what their employees and customers want most from them this winter, or next winter will be worse.
06 Sep 2022
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Sumran Kaul
Five things people privately feel about 'diversity', but would never say publicly.
05 Sep 2022
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Stephen Arnell
Arnell explains why, despite being disappointed by the new series, he will still be watching the next episodes of House of the Dragon and The Rings of Power.
01 Sep 2022
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Aisling O'Toole
Mediatel Jobs: You need to start as you mean to go on to prevent trouble brewing within the ranks.
01 Sep 2022
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Simon Carr
Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science's strategy chief.
01 Sep 2022
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Niki Grant
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
01 Sep 2022
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Tara Watkins
Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.
31 Aug 2022
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Raymond Snoddy
Whether it's making the BBC more accountable, or improving journalistic standards against the tide of populism, Emily Maitlis needs to be heard.
30 Aug 2022
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Marc Guldimann
Byron Sharp isn’t “smashing” attention metrics. He’s urging marketers to stop misusing them.
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