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Results categorised as Opinion
25 Oct 2022
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Kat Smith
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
24 Oct 2022
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Rob Hall
If it doesn’t have an eye-gaze in it, it’s not attention.
24 Oct 2022
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Omar Oakes
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
21 Oct 2022
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Phil Rowley
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
21 Oct 2022
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David Cloudsdale
Netflix has long benefited from the illusion that it is a tech company, rather than 'just' a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
21 Oct 2022
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Heather Dansie
Consumers are looking for green wins, but they may need convincing.
20 Oct 2022
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David Price
TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
20 Oct 2022
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Nina Franck
Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.
19 Oct 2022
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Raymond Snoddy
The press is full of Conservative leadership stories as the UK faces political and economic turmoil. But Brexit remains the root problem and the pressure will only increase.
18 Oct 2022
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Stephen Arnell
Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.
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