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Results categorised as Opinion
04 Nov 2022
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Amy China Wire
Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers.
04 Nov 2022
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Stephen Arnell
Despite the blindingly obvious failure of the entire Brexit Project, the BBC, ITV, and Sky aren't yet emboldened to challenge the new orthodoxy.
03 Nov 2022
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James Parnum
Seedtag and Nielsen's 'Building Consumers' Connections Through Contextual' report does a disservice to the existing literature, argues MediaCom UK's head of planning.
01 Nov 2022
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Karl Sjulsen
Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.
01 Nov 2022
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Jan Gooding
It's time middle managers and their work are more appreciated in media.
31 Oct 2022
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Omar Oakes
It's hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers' relationship with social media, writes the editor.
31 Oct 2022
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Bhavin Balvantrai
Now is the time to reassess other channels more broadly and understand how they can reach different audiences.
28 Oct 2022
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Will Brookes
Focussing on quantity over quality media in difficult times will result in short- and long-term damage to your brand, warns the CEO of Raconteur.
27 Oct 2022
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Suzie Coen
Ignoring the needs of these women is not only ageist, it is bad business.
27 Oct 2022
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Dominic Charles
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
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