DOMINIC CHARLES
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13 Apr 2023
Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker's head of audience intelligence.
23 Mar 2023
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
27 Oct 2022
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
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