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Results categorised as Opinion
20 Mar 2023
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Evan Gettinger
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
20 Mar 2023
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Phil Miles
YouTube's MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.
17 Mar 2023
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Stephen Arnell
Director-general Tim Davie creates a "toxic culture of fear and paranoia" in BBC Classical Music. But BBC bosses before Davie have been just as savage.
17 Mar 2023
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Bob Wootton
Bob Wootton examines the new out-of-home verification system and Procter & Gamble's new digital focus.
17 Mar 2023
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Victoria Bickle
There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.
16 Mar 2023
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Aisling O'Toole
Mediatel Jobs: A new report has found the majority will switch roles in search of job security, increased salary or improved career progression.
16 Mar 2023
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Marcos Angelides
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
16 Mar 2023
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Bhavin Balvantrai
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
16 Mar 2023
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Phil Rowley
We need to rethink Artificial Intelligence's use and power in our lives as humans are on course to hit a wall with innovation.
16 Mar 2023
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Nina Franck
Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
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