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Results categorised as Opinion
10 Nov 2022
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Suzie Coen
Mediatel Jobs: It takes time, effort and a lot of energy to commit yourself to more than one job and to do both well.
10 Nov 2022
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Eleanor Brown
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
10 Nov 2022
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Enyi Nwosu
Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.
10 Nov 2022
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Julia Ayling
A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.
09 Nov 2022
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Raymond Snoddy
The broadcast media are making a much better fist overall of the coverage of COP27 and climate change than the news brands.
09 Nov 2022
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Wayne Blodwell
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.
08 Nov 2022
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Nick Manning
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.
08 Nov 2022
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Sara Piddlesden-Whalley
With the talent crisis dominating our industry, it’s never been more important or timely to reflect on your team culture and ask yourself whether it’s truly inclusive.
08 Nov 2022
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Sergii Denysenko
As the war in Ukraine rages on, the industry needs to work together to tackle misinformation and maintain ethical advertising practices.
07 Nov 2022
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Ian Tournes
A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.
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