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Results categorised as Opinion
07 Jun 2023
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Raymond Snoddy
Tabloid values have creeped into the rest of British media, with the latest over-focus on Schofield an example of deflecting audiences from more important stories.
06 Jun 2023
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Aiobhinn McBride
AI tools can be used to boost productivity and increase output among creative workers so that automation isn’t necessarily a zero sum game.
06 Jun 2023
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Nadine Young
Starcom CEO Nadine Young shares three lessons that she's learned from being an agency leader.
05 Jun 2023
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Omar Oakes
100% Media 0% Nonsense: Media is more important than ever to advertising. But do enough of those working in media really understand it, asks the editor.
05 Jun 2023
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Phil Rowley
In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.
05 Jun 2023
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Trevor Phillips
In an excerpt from an essay for a new book, Sir Trevor Phillips poses a number of fundamental questions about the British monarchy, the British media, and their relationship.
02 Jun 2023
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Nick Swimer
A reimagining of PSB "due prominence" for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?
01 Jun 2023
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Simon Carr
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science's UK chief strategy officer.
01 Jun 2023
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David Grainger
It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare's strategy partner.
31 May 2023
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Andy Jones
Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads' UK head of sales.
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