SEARCH
Results categorised as Opinion
27 Mar 2023
|
Omar Oakes
Media measurement is a tough topic that generates strong views but it's crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
24 Mar 2023
|
Stephen Arnell
Sky's UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
23 Mar 2023
|
Dominic Charles
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
23 Mar 2023
|
Ben Kerr
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.
23 Mar 2023
|
Mark Bucknell
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK's chief commercial officer.
22 Mar 2023
|
Raymond Snoddy
A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.
22 Mar 2023
|
Ashley Lewis
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
21 Mar 2023
|
Justin Sampson
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
21 Mar 2023
|
Anna Sampson
Anna Sampson shares her best practice for storytelling, as it seems to have become 'a lost art' amongst younger talent in media.
21 Mar 2023
|
Lawrence Dodds
The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer