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Results categorised as Opinion
11 Apr 2023
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Kirstie McDermott
Jobs: With fewer jobs this year and bigger competition for what’s available, you’re going to need some new job hunting tricks to add to your arsenal, writes Kirstie McDermott.
11 Apr 2023
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Nicola Kemp
Trying to succeed as a mother in the media industry is like trying to put a seatbelt on a swarm of bees. What are we going to do differently, asks Nicola Kemp.
11 Apr 2023
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Stephen Arnell
Is it time to wean TV commissioners off the (mainly) boys club and cast the creative net a little wider, Stephen Arnell asks.
11 Apr 2023
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Matt Hill
In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.
11 Apr 2023
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Phil Rowley
Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom's Phil Rowley predicts what we can expect from the new James Bond.
06 Apr 2023
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Simon Carr
Hearts & Science's chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.
05 Apr 2023
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Raymond Snoddy
Partisan coverage of Trump's indictment and Brexit's impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.
05 Apr 2023
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James Chandler
This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.
04 Apr 2023
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Ian Moss
UK Stop Ad Funded Crime's (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the "moving target" of systemic ad fraud in the system.
04 Apr 2023
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Jan Gooding
My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.
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