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Results categorised as Opinion
06 Feb 2026
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Clare Turner
Pearl & Dean's award-winning Wild Spaces series has raised over £130,000 for National Parks. But it doesn’t mean the credits are rolling just yet, says CCO, Clare Turner.
05 Feb 2026
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Alex Pilkington
In time, 'cool' always wins, says Mostly Media's head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.
05 Feb 2026
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Rak Patel
Following the launch of the Credos Trust Tracker data for 2025, Channel 4's chief commercial officer analyses the results and their implications for TV advertising.
05 Feb 2026
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Lisa Morgan
Is the annual performance review facing extinction, or does it still have a role in modern agency workplace culture?
05 Feb 2026
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Justin Sampson
Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb's CEO responds to Google's cease-and-desist.
04 Feb 2026
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Jamie Jouning
The Economist's global head of advertising reflects on Tom Standage's keynote at The Year Ahead.
04 Feb 2026
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Raymond Snoddy
What does the Whitehall editor of The Sunday Times have in common with Jeremy Clarkson? They appear to be the only two writers willing to scrutinise Reform UK, says Ray Snoddy.
04 Feb 2026
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Nick Manning
In the aftermath of Davos and global events, Nick Manning calls on responsible governments to provide alternatives to the media baron-run platforms.
04 Feb 2026
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Davang Shah
Generative AI is ushering in a 'reputation age' for B2B marketing. It requires a fundamental rethink that will see three major shifts, says LinkedIn's VP of marketing.
03 Feb 2026
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Chris Herbert-Lo
Brands that go more 'Brat' by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
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