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Results categorised as Media Commentators
28 Jun 2013
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Anastasia Kourovskaia
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
28 Jun 2013
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Tom Goddard
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers - and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
27 Jun 2013
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Ryan Garner
As new services realise they can make money out of the long tail and established brands look to enter the market, fragmentation, driven by consumer choice, will increase further - and business models will have to change says GfK's Ryan Garner.
26 Jun 2013
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Darren Hamer
Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it's becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.
26 Jun 2013
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Rufus Olins
A recent world-wide report has shed light on a new breed of news lover - and they're young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks' CEO Rufus Olins takes a look...
25 Jun 2013
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Dave Randall
Brands looking to shift TV money towards online video need to look for quality in three key areas: management, content and results. Get the first two steps right and the third comes naturally, but each is a vital part of the targeting equation says Dave Randall, commercial manager UK at Videology Group.
25 Jun 2013
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Karen Canty
There are clear signs in the UK that today's 'radical' is not much more than a 'pop radical' - someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation's Karen Canty investigates.
24 Jun 2013
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Zoe Jones
DCM's Zoe Jones looks back on her eventful week in Cannes - where she was impressed by both the quality of work and the people that she met...not to mention a bunch of oversized stuff.
20 Jun 2013
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Zoe Jones
Digital Cinema Media's marketing director, Zoe Jones, continues her Cannes adventure - and admires the impressive haul of awards from UK agencies.
19 Jun 2013
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Jim Marshall
In the run-up to the sporting season, the battle between BT and BSkyB continues - and with BSkyB refusing to air its rival's multi-million pound ads, it's clear that they're taking the threat seriously, says Aegis' Jim Marshall. But what exactly is it that BT is threatening? It certainly isn't BSkyB's football coverage...
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