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Results categorised as Media Commentators
18 Feb 2014
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David Brennan
Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native's David Brennan looks at some compelling new evidence...
13 Feb 2014
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The Media Leader Staff
The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.
13 Feb 2014
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Sue Hunt
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital's Sue Hunt - but it really doesn't need to be so complicated.
12 Feb 2014
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James Whitmore
James Whitmore, managing director of Route, warns of the danger of combining complex data.
11 Feb 2014
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Martin Ash
Martin Ash, research director for Millward Brown, examines how marketers can strategically incorporate digital touch-points into their multimedia campaign planning.
10 Feb 2014
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Mike Baker
After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 - but it's continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.
06 Feb 2014
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The Media Leader Staff
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.
04 Feb 2014
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Bob Wootton
High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA's Bob Wootton. Easily-accessible tech has democratised content creation - but is this entirely for the good?
04 Feb 2014
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Fiona Salmon
Smartphone and tablet web browsing is commonplace, yet many publishers still haven't made the move to mobile, says Vibrant Media's Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
04 Feb 2014
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Emma Holden
Sky IQ's Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
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