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Results categorised as Media Commentators
15 Apr 2014
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Martin Ash
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown's Martin Ash.
15 Apr 2014
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Marco Ricci
A viewablity standard does little to improve the odds of a client's ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.
10 Apr 2014
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David Brennan
Newsworks is set to unveil new research at its second annual Shift 2014 conference this afternoon. Ahead of the event, David Brennan, insight consultant at Newsworks, explains some of the key themes and findings...
09 Apr 2014
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Bob Wootton
ISBA's Bob Wootton raises some important questions on the nature of trading desks - and asks what it really means for an agency to be 'clean'.
08 Apr 2014
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David Indo
Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
02 Apr 2014
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Lindsay Wiles
Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles - allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles...
01 Apr 2014
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Simon Rees
From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media's CEO Simon Rees.
01 Apr 2014
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Andy Brown
Big Data is set to define the future of the media in many ways, says Andy Brown, CEO, Kantar Media - and there is no doubt that all media businesses need to adapt their models now if they are to continue to compete.
28 Mar 2014
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David Brennan
A 'personal data economy' could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
26 Mar 2014
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Simon Pont
Great brands are becoming cultural architects - and their advertising is becoming as much about the stuff you can't see as the stuff you can, says Starcom MediaVest Group's Simon Pont.
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