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Results categorised as Media Commentators
20 May 2015
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Raymond Snoddy
The Daily Telegraph ended up in hot water over its lack of coverage of the HSBC tax scandal, now Global Radio stands accused. Ofcom says the group has done nothing wrong, but should we be worried?
18 May 2015
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Attila Jakab
Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its "last-event" role, so how did Waitrose go about tackling this?
12 May 2015
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Jeff Henry
Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
11 May 2015
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Dominic Mills
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media - plus: do we need to prescribe some anti-depressants to copywriters?
08 May 2015
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Nick Stringer
The European Commission's approach to a single digital market are laudable, but a closer examination of the blueprint may make digital businesses jumpy, writes the IAB's Nick Stringer.
06 May 2015
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Raymond Snoddy
The European Commission today unveiled plans for a single market fit for the digital age. Here, Raymond Snoddy assesses the impact of removing regulatory walls - and moving from 28 markets to just one.
05 May 2015
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Nigel Gilbert
AppNexus' Nigel Gilbert looks at the driving factors behind consolidation in the ad tech space - and why things are only set to intensify from now on.
05 May 2015
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Dominic Mills
The use of neuroscience in commercial advertising is becoming increasingly influential - but its contribution to political advertising could be staggering. So why don't politicians use it?
29 Apr 2015
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Brian Cathcart
Hacked Off responds to long-standing critic Raymond Snoddy - and argues that many newspapers would rather carry on treating citizens as fodder in their games than enjoy the benefits to real journalism offered by the Royal Charter.
28 Apr 2015
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Sue Todd
If the general trend is supposed to be decline, why would so many new entrants see such value in magazine media, asks Magnetic's Sue Todd.
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